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ACT IV: An A.I. Film Festival

ACT IV is a five-day themed film festival that celebrates the portrayal of Artificial Intelligence in films. 

Featuring full-length films, short films and documentaries on artificial intelligence, the festival also hosts exclusive panels with guests from the movie and tech industry, allowing visitors of the festival to go deeper into the movies’ allegories and explore the realisticity and plausibility of A.I. and its cultural, psychological, and philosophical impact on humanity.

ACT IV is a five-day themed film festival that celebrates the portrayal of Artificial Intelligence in films. 

Featuring full-length films, short films and documentaries on artificial intelligence, the festival also hosts exclusive panels with guests from the movie and tech industry, allowing visitors of the festival to go deeper into the movies’ allegories and explore the realisticity and plausibility of A.I. and its cultural, psychological, and philosophical impact on humanity.

Role
Art Direction
Web Design
Web Development

Type
University Project

Year
2018

ACT IV Motion Logo
ACTIV-Concept

The visual identity of the film festival is based on the human eye. It serves as a commentary on the sensory processing parallel between humans and artificial intelligence while celebrating films as a visual medium. 

A digital eye is created as the mark of the festival to convey artificial intelligence as the link between human and technology. The eye also serves a framing device in the visual identity. Elements inspired by heads-up displays act as the supporting graphics, highlighting the assistive role of A.I., both on-screen and in reality.​​​​​​

The visual identity of the film festival is based on the human eye. It serves as a commentary on the sensory processing parallel between humans and artificial intelligence while celebrating films as a visual medium. 

A digital eye is created as the mark of the festival to convey artificial intelligence as the link between human and technology. The eye also serves a framing device in the visual identity. Elements inspired by heads-up displays act as the supporting graphics, highlighting the assistive role of A.I., both on-screen and in reality.​​​​​​

ACT IV Horizontal and Vertical Logo
ACTIV-Colour
ACT IV Posters
ACTIV-Poster-Tile
ACT IC Poster on the street
ACT IV Poster at a bus stop
ACT IV Poster in the Underground
ACT IV Booklet Stack
ACT IV booklet cover and one spread
ACTIV Booklet Movie Listing
ACT IV Booklet Schedule
ACT IV Booklet Panel Spread
ACTIV-Booklet_Inside_4
ACTIV-Tickets
ACTIV-Lanyards
ACT IV Website in different screens

To promote the film festival in the digital space, a responsive website is developed in which people can check out the festival's programmes and buy tickets. The film festival is also promoted through social media channels.

Check out the responsive website prototype here.

To promote the film festival in the digital space, a responsive website is developed in which people can check out the festival's programmes and buy tickets. The film festival is also promoted through social media channels.

Check out the responsive website prototype here.

ACT IV Website Homepage
ACT IV Website Programme on Desktop and one program on mobile
ACT IV Website about page & movie Her programme page
ACT IV Instagram Posts
ACT IV Shirt Design
ACT IV Tote Bag Design

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