Stamping purposeful design
onto digital ecosystems.

Stamping purposeful design onto digital ecosystems.

Hi, I'm Marissa. A Product Designer blending systems thinking and motion storytelling to craft intentional experiences.

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Looking for full time/contract work

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Scaling Setel’s
non-fuel ecosystem

Setel was fuel-focused, causing customers to overlook the app’s broader ecosystem. I revamped the landing experience to surface non-fuel offerings, empowering users with a homepage that caters their needs beyond the petrol station.

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Scaling Setel’s non-fuel ecosystem

Setel was fuel-focused, causing customers to overlook the app’s broader ecosystem. I revamped the landing experience to surface non-fuel offerings, empowering users with a homepage that caters their needs beyond the petrol station.

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Scaling Setel’s non-fuel ecosystem

Setel was fuel-focused, causing customers to overlook the app’s broader ecosystem. I revamped the landing experience to surface non-fuel offerings, empowering users with a homepage that caters their needs beyond the petrol station.

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

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© 2026 Marissa Lim. All rights reserved.

© 2026 Marissa Lim.

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