Stamping purposeful design
onto digital ecosystems.

Stamping purposeful design onto digital ecosystems.

Hi, I'm Marissa. A Product Designer blending systems thinking and motion storytelling to craft intentional experiences.

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Open to full-time opportunities

move me

Scaling Setel’s
non-fuel ecosystem

Setel was fuel-focused, causing customers to overlook the app’s broader ecosystem. I revamped the landing experience to surface non-fuel offerings, empowering users with a homepage that caters their needs beyond the petrol station.

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Scaling Setel’s non-fuel ecosystem

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Scaling Setel’s non-fuel ecosystem

2023 • MOBILE, DESIGN SYSTEM

+65%

feature discovery

+18%

user growth

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Speeding up checkout for higher conversions

Optimised an e-commerce checkout architecture to eliminate repetitive data entry across a growing network of partner merchants.

2022 • WEB APP (RESPONSIVE)

+25%

checkout speed

+30%

user adoption

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

Reducing merchant financial losses with AI-powered threat analysis

Led zero-to-one fraud ring detection feature on Antom. Transforming complex, fragmented risk data into an interactive visual network and AI-driven dashboard.

2025 • WEB DASHBOARD

+30%

operational volume

How clear system status fixed failed EV charging sessions

Redesigned the stop charging flow, replacing a generic loading screen with clear updates to guide users through unexpected technical glitches.

2023 • MOBILE

+37%

task success rate

-48%

support requests

How clear system status fixed failed EV charging sessions

Redesigned the stop charging flow, replacing a generic loading screen with clear updates to guide users through unexpected technical glitches.

2023 • MOBILE

+37%

task success rate

-48%

support requests

How clear system status fixed failed EV charging sessions

Redesigned the stop charging flow, replacing a generic loading screen with clear updates to guide users through unexpected technical glitches.

2023 • MOBILE

+37%

task success rate

-48%

support requests

Stamping purposeful design onto digital ecosystems.

Stamping purposeful design onto digital ecosystems.

Scaling Setel’s non-fuel ecosystem

Scaling Setel’s non-fuel ecosystem

Scaling Setel’s non-fuel ecosystem

Speeding up checkout for higher conversions

Speeding up checkout for higher conversions

Speeding up checkout for higher conversions

Reducing merchant financial losses with AI-powered threat analysis

Reducing merchant financial losses with AI-powered threat analysis

Reducing merchant financial losses with AI-powered threat analysis

How clear system status fixed failed EV charging sessions

How clear system status fixed failed EV charging sessions

How clear system status fixed failed EV charging sessions

Get in touch

Stamping purposeful design
onto digital ecosystems.

Scaling Setel’s
non-fuel ecosystem